Mykaella Karganilla - Portfolio

DISCLAIMER: This is a simulated blog post of the ideal Singaporean lifestyle blogger and YouTuber. The context is Happy Beauty, a theoretical cosmetics brand, recently launched in the country. This is one of the brand's marketing executions. BEAUTY HOUR: Feeling Confident About My Skin Hey, guys! Today, I'm going to be a bit more personal with you. As you know, I've always made efforts to take care of my skin. After all, isn't it true that feeling good about your skin makes you feel good about yourself? But if I'm being honest, there are times when I feel like my skin still isn't good enough . . . when I feel like I'm not good enough. Not courageous enough to go out there. Not confident enough to face the world. When I looked at myself in the mirror, it felt like, even while using skincare on the daily, my skin was dull. Without luster. Leaving me unable to muster the confidence I need to seize the day. I need something new. Something that'll help me go...

It had always been normal for Stalyn Grey to feel subpar. There was just something about the way her mind had been created that it could only function mediocrely if not at all, something with the way her self-esteem had lowered itself to appease the clamour of her mind. It was almost a curse, like liquid toxic slowly crawling its way onto her skin and into the pores of it until she could feel it nipping away at the recesses of what used to be her able heart. But. But there was something about her room—that which was fraught with clandestine posters plastered against her walls and threadbare cotton serving her feet and most important of all, the lonesome bed, the only furniture in her room that seemed to have always called her to sleep—that made her feel oddly secured, locking away her insecurities and inhibitions. Or perhaps this was the real world, where she could be whoever she wanted to be. The comfort that her room brought upon her was like a security blanket that glowed e...