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[SIMULATION] BEAUTY HOUR: Feeling Confident About My Skin

DISCLAIMER:

This is a simulated blog post of the ideal Singaporean lifestyle blogger and YouTuber. The context is Happy Beauty, a theoretical cosmetics brand, recently launched in the country. This is one of the brand's marketing executions.


BEAUTY HOUR: Feeling Confident About My Skin

Hey, guys!

Today, I'm going to be a bit more personal with you.

As you know, I've always made efforts to take care of my skin. After all, isn't it true that feeling good about your skin makes you feel good about yourself?

But if I'm being honest, there are times when I feel like my skin still isn't good enough . . . when I feel like I'm not good enough. Not courageous enough to go out there. Not confident enough to face the world.

When I looked at myself in the mirror, it felt like, even while using skincare on the daily, my skin was dull. Without luster. Leaving me unable to muster the confidence I need to seize the day.

I need something new. Something that'll help me go through a transformation—something that will help me feel confident.

That's where Happy Beauty comes in.

HAPPY BEAUTY is a dual-purpose cosmetics brand that's just newly launched here in Singapore, and it's essentially makeup that cares for your skin. It brings color to your face, helping you achieve that perfect 'no-makeup-makeup' look, and it's also filled with all these skincare benefits that keep your skin fresh.

Today, I'll try out a few of their products, and I'll guide you through the process.


1. HAPPY BEAUTY: PRETTY EYES DUO

[video guide]


2. HAPPY BEAUTY: PERFECT BROWS NIGHT

[video guide]


3. HAPPY BEAUTY: BRIGHT SMILE EVERYDAY

[video guide]


There's really magic in these products. HAPPY BEAUTY feels caring and light on my skin—and it certainly makes me feel happy and confident.

From a dull face when I looked at myself in the mirror, I now see a confident woman ready to carpe diem.

In fact, HAPPY BEAUTY challenged me to be confident everyday and wear confidence like a second skin . . . and I have taken up the challenge! For 5 days, I'll be showing you how I live life using Happy Beauty products and how Happy Beauty helps me be confident everyday.

Stay tuned and subscribe to my YouTube channel to be the first to check out these challenges! And to end, I'll leave you with this: for me, healthy skin + colorful makeup = confident and happy me! <3


Copyright © 2023 by Mykaella Karganilla

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